With just 1% market share, why would anybody make Windows phones?

Microsoft is retrenched, Windows' mobile market share has drastically declined, and the fan base is increasingly frustrated.
However, despite a poor consumer response to the Windows Phone platform over the years, persistently negative outlooks by the media and justifiably frustrated voices from fans, a growing number of OEMs are investing in the platform. Many people who have been along for the ups and downs, shifts in the platform and broken continuity may be asking, "why?"
Why would OEMs choose Windows 10 Mobile when:
…the market is saturated to the point that the entrenched leaders are striving to find areas of profitability?
…many smartphone users are locked into their ecosystems of choice?
…the developer community has shown little consistent support for the modern Windows ecosystem of Store apps?

Well, just as Noah built an ark on dry ground, it may be that OEMs are placing their confidence in a solution that is preparing for what's coming rather than trying to meet present conditions that are on the verge of a shift.

Full story from the WindowsCentral blog...

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