The truth about Apple's new iPad ads, Microsoft Surface and Windows

Apple is poised to refresh its not-as-popular-as-they-used-to-be iPad tablets.
Decreased popularity notwithstanding, there's no arguing that Apple has made many technologies introduced by other companies into commercial successes. For instance, Microsoft beat Apple to market with a smartphone platform, but Apple beat Microsoft's mobile efforts to a pulp with the success of the iPhone. Early Windows tablets preceded Apple's 2010 iPad to market by years. However, Apple more than made up for its late entry, as the iPad defined the tablet computer for both consumers and businesses, and year after year outsold most other tablet manufacturers.

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