With Windows 10 and Surface, Microsoft is (finally) making real consumer gains

Between the Microsoft Store, new Surfaces, and Xbox, Microsoft's latest trend toward genuine consumer success is a welcome change.
In the Windows and Microsoft enthusiast community, there is constant tension. Some believe Surface, Xbox, and Windows 10 reveal the best of what the company has for consumers, while the fates of Windows Phone, Band, and Groove portray a failing company that has its head stuck in the (intelligent) clouds.
The truth lays somewhere in between.
There is no hiding the fact that Microsoft has had some massive failures over the last few years, with mobile being the most damaging. But when you ask non-Microsoft fans about what they see, they tend to be impressed. (See tech journalist Owen Williams's excellent article "The Surface Book 2 is everything the MacBook Pro should be", for example.)
Over the last few months, though, the company appears to have shifted again, and it seems to be moving towards the consumer space. Again. Of course, many at Microsoft would say that they never were pulling away from consumers. But recent shifts and updates make clear it that non-business personal computing is still a focus.


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