Outlook.com to soon add verified icons, profiles for businesses

Soon, it'll be easier to verify the promotions in your inbox are from legitimate businesses.
There's no getting around it: the vast majority of email hitting your inbox probably consists of promotions and newsletters from businesses around the web. With spam slipping through as well, it can sometimes be hard to tell what's worth clicking on and what should head straight to the trash heap. With Outlook.com, however, Microsoft is hoping to clear things up with a few new features headed to its web-based mail portal.

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