Wednesday, July 5, 2017

A strategic blunder by Microsoft

Before diving deep into this topic, I will summarize the recent steps taken by Microsoft. After Mr. Nadella took charge, Microsoft decided to take a back seat from mobile computing especially smartphones. But it was a big decision. There were many Lumia users around that time and so shutting down the phone division in one go would have created "HAVOC" for Microsoft. There were so many die hard fans of Nokia who were not ready to give up Windows phone. So, it seems that Microsoft under Mr. Nadella came out with an elaborate plan to slowly phase out Windows phone in 2 to 3 years.

As of now, there are no Windows phone available in market. I guess Microsoft expects UWP (Windows 10 ecosystem) to survive through Windows 10 installations on laptops, desktops, gaming machines and augmented reality. But this is a strategic blunder. The amount of time an average person spends on a smart device is inversely proportional to the size of the device. My observation suggests that people today spend 90% of their computing time on smartphones.

So whenever I see - "Available on iOS & Play Store" on any app, website or physical store, I understand that there is a problem with Windows 10 strategy. It was a mistake by Microsoft to completely shut down the phone division. But Microsoft did not stop at that. They themselves started encouraging Windows phone users (directly or indirectly) to switch to Android and iOS.

There is no vacation in the middle of a war. I just hope that Microsoft realizes their mistake before it's too late and start supporting the mobile platform asap.


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