How would you make Windows 'cooler'?

Ah Windows, the OS of the dull work day and the frustrating school lesson. Windows still probaby isn't what you'd equate with cool.
Windows is the operating system of your sleep-deprived Monday morning and your mind-numbing IT class. Despite the amazing things you can do with Windows, it still isn't really perceived as cool, especially by the masses (in particular, the youngsters). There's a forum discussion taking place on Windows Central about this very topic, and we'd like your thoughts.

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