To celebrate the launch of Forza Horizon 4, Microsoft threw a real-life festival at Britain's iconic Goodwood Estate.
Besides the open world nature, the festival setting and atmosphere is one of the biggest difference between Microsoft's Forza Horizon and Motorsport franchises. Both share the same tech to produce stunning racing experiences, but while one is a serious track-based affair, the other is a chance to let your hair down and get crazy.
And it's just this that Microsoft did with the real-life Horizon Festival, thrown to celebrate the launch of the company's highest rated-exclusive game of this generation. People came from the four corners of the globe to take part in the event, thrown at the beautiful, historic, and iconic Goodwood Estate.
Here's a little peek behind the magic.
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