Hi guys!
I've been thinking on some ideas for Microsoft Mobile (oy) on new devices:
End with the Nokia number names. I think that putting all your phones a name with numbers is just dumb, it just doesn't works, they are too hard to remember for people and difficult to advertise. "THE NOKIA LUMIA 930 WITH WINDOWS PHONE 8.1"
I think nearly every OEM on Windows has to understand that names matter! One of the reasons why Samsung and Apple are respected brands is because people KNOW what the iphone means and what the S(x) means, the flagships must have recognized names.
Scrap the Nokia brand on phones and use just Lumia, maybe add a Microsoft logo a la Apple. I think that if WP keeps growing under the nokia brand, when it disappears (about 18 months)Chris Weber on the future of device branding at Microsoft | Windows Phone Central people will just not realize that all the new phones were made by Microsoft and not Nokia. Although Nokia is very popular in Argentina (where I live) for example, Microsoft could use that chance to push the Nokia devices department merger into Microsoft as a marketing push and get the Lumia name into consumers minds. Everyone has to know that Nokia phones were bought by Microsoft in developing countries.
That said I have some suggestions for successor names and characteristics:
Nokia Lumia 520: LOW END Successor should be named after its codename like Lumia Rock or Lumia people, a smartphone for the masses. I think the main problem of the 520 is it has no flash and just 512mb if RAM, the Rock should have flash and at least 1GB of RAM, and touch buttons. This should be a very important smartphone for Microsoft, and make the user base in developing markets. It should be pushed as the best budget smartphone.
Nokia Lumia 630: LOW END An improvement from the Lumia Rock, they should add LTE support and some screen improvements. Touch buttons. (Just like the 638 just announced in China) Microsoft announces new 4G enabled Lumia 636, Lumia 638 in China | Windows Phone Central . Change name to something without numbers maybe Lumia Rock + or Lumia people pro (or lumia pro people hahaha!)
Nokia Lumia 720: MID RANGE Should add Nokia good camera capabilities, have at least LTE, 1GB of RAM, a Dual core processor, good screen. Change name to Lumia something Name could have something to do with windows phone personal/social futures.
Nokia Lumia 820: MID RANGE A better version of the previous Lumia.
Nokia Lumia 930: FLAGSHIP The successor should be a great phone, just like the Lumia 930, but with a more attractive design (that looks more like the Lumia 935), slimmer, it should sport a full aluminum body and SD card capabilities. Should also be able to run Glance Screen and 3D touch. Name changed to just Lumia Icon 2 or Lumia N (for Nokia). This should be the one that says: look here it is, a smartphone with no compromises, here is the best of Nokia, Microsoft and WP altogether
Nokia Lumia 1020: FLAGSHIP change name to Lumia Shot or Lumia Zoom. This phone should expose the best camera that can fit into an attractive smartphone and add modern specs. Should also have 3D touch capabilities. (Maybe the rummored McLaren is this phone)
Nokia Lumia 1320: LOW END PHABLET Should be like a big Lumia Rock, with better screen. Change name.
Nokia Lumia 1520: HIGH END PHABLET (FLAGSHIP) Add pen input support (maybe a surface pro3-like pen) and 3D touch. Keep design but make an aluminum variant too. Should be named after its big screen and input support, could be Lumia Note or Lumia Image. It should be focused on artists, creative people, professionals, etc.
All the previous should keep its actual screen sizes, colors variants. Flagships should ship with 16GB or more, add SD support. Design should be a little less square and look more modern.
MICROSOFT STOP CARRIER EXCLUSIVES, market share is made with availability not exclusivity, and Microsoft has literally billions in the bank, STOP DEPENDING ON CARRIERS (LIKE NOKIA DID) FOR ADVERTISING AND DO IT BY YOURSELF.
Focus less in the USA and more in the rest of the world! (we like WP much more than Americans!).
Stop naming phones differently under specific carriers. I really think that nokia made a big mistake by not keeping Icon as the Lumia 930's name, how can you expect people to know that two phones with different names are exactly the same!
Keep surface as the main brand for tablets/convertibles.
Scrap the Lumia 2520 and replace it by some kind of surface "play" tablet, focused on entertainment and not productivity. A direct ipad competitor/killer. That device would need long battery file, lumia like color variations a decent pricepoint, maybe the surface 3 could be that device.
Well, those are a few of my Ideas, they are not finaal, and names are just ideas (I'm no marketing expert) tell me what you, WPcentral-ers think?
I've been thinking on some ideas for Microsoft Mobile (oy) on new devices:
End with the Nokia number names. I think that putting all your phones a name with numbers is just dumb, it just doesn't works, they are too hard to remember for people and difficult to advertise. "THE NOKIA LUMIA 930 WITH WINDOWS PHONE 8.1"
I think nearly every OEM on Windows has to understand that names matter! One of the reasons why Samsung and Apple are respected brands is because people KNOW what the iphone means and what the S(x) means, the flagships must have recognized names.
Scrap the Nokia brand on phones and use just Lumia, maybe add a Microsoft logo a la Apple. I think that if WP keeps growing under the nokia brand, when it disappears (about 18 months)Chris Weber on the future of device branding at Microsoft | Windows Phone Central people will just not realize that all the new phones were made by Microsoft and not Nokia. Although Nokia is very popular in Argentina (where I live) for example, Microsoft could use that chance to push the Nokia devices department merger into Microsoft as a marketing push and get the Lumia name into consumers minds. Everyone has to know that Nokia phones were bought by Microsoft in developing countries.
That said I have some suggestions for successor names and characteristics:
Nokia Lumia 520: LOW END Successor should be named after its codename like Lumia Rock or Lumia people, a smartphone for the masses. I think the main problem of the 520 is it has no flash and just 512mb if RAM, the Rock should have flash and at least 1GB of RAM, and touch buttons. This should be a very important smartphone for Microsoft, and make the user base in developing markets. It should be pushed as the best budget smartphone.
Nokia Lumia 630: LOW END An improvement from the Lumia Rock, they should add LTE support and some screen improvements. Touch buttons. (Just like the 638 just announced in China) Microsoft announces new 4G enabled Lumia 636, Lumia 638 in China | Windows Phone Central . Change name to something without numbers maybe Lumia Rock + or Lumia people pro (or lumia pro people hahaha!)
Nokia Lumia 720: MID RANGE Should add Nokia good camera capabilities, have at least LTE, 1GB of RAM, a Dual core processor, good screen. Change name to Lumia something Name could have something to do with windows phone personal/social futures.
Nokia Lumia 820: MID RANGE A better version of the previous Lumia.
Nokia Lumia 930: FLAGSHIP The successor should be a great phone, just like the Lumia 930, but with a more attractive design (that looks more like the Lumia 935), slimmer, it should sport a full aluminum body and SD card capabilities. Should also be able to run Glance Screen and 3D touch. Name changed to just Lumia Icon 2 or Lumia N (for Nokia). This should be the one that says: look here it is, a smartphone with no compromises, here is the best of Nokia, Microsoft and WP altogether
Nokia Lumia 1020: FLAGSHIP change name to Lumia Shot or Lumia Zoom. This phone should expose the best camera that can fit into an attractive smartphone and add modern specs. Should also have 3D touch capabilities. (Maybe the rummored McLaren is this phone)
Nokia Lumia 1320: LOW END PHABLET Should be like a big Lumia Rock, with better screen. Change name.
Nokia Lumia 1520: HIGH END PHABLET (FLAGSHIP) Add pen input support (maybe a surface pro3-like pen) and 3D touch. Keep design but make an aluminum variant too. Should be named after its big screen and input support, could be Lumia Note or Lumia Image. It should be focused on artists, creative people, professionals, etc.
All the previous should keep its actual screen sizes, colors variants. Flagships should ship with 16GB or more, add SD support. Design should be a little less square and look more modern.
MICROSOFT STOP CARRIER EXCLUSIVES, market share is made with availability not exclusivity, and Microsoft has literally billions in the bank, STOP DEPENDING ON CARRIERS (LIKE NOKIA DID) FOR ADVERTISING AND DO IT BY YOURSELF.
Focus less in the USA and more in the rest of the world! (we like WP much more than Americans!).
Stop naming phones differently under specific carriers. I really think that nokia made a big mistake by not keeping Icon as the Lumia 930's name, how can you expect people to know that two phones with different names are exactly the same!
Keep surface as the main brand for tablets/convertibles.
Scrap the Lumia 2520 and replace it by some kind of surface "play" tablet, focused on entertainment and not productivity. A direct ipad competitor/killer. That device would need long battery file, lumia like color variations a decent pricepoint, maybe the surface 3 could be that device.
Well, those are a few of my Ideas, they are not finaal, and names are just ideas (I'm no marketing expert) tell me what you, WPcentral-ers think?
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