Why Microsoft's Office Mobile suite is much more than a simple set of mobile apps

Microsoft has a set of Office apps built on the Universal Windows Platform that it's doing nothing with. It's time for the company to change that and reposition those apps.
Microsoft's set of Office Mobile apps are great. I prefer them over the full Office suite. I realize that a lot of people find the Office Mobile apps to be subpar. But there are people out there for whom the Office Mobile apps are more than fine. Wo why isn't Microsoft doing anything with them?

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