Microsoft's E3 2018 briefing takes place on a Sunday again.
E3 is the biggest gaming event of the year because companies reveal new projects, hardware, and long-awaited release dates. Dominating a news cycle with heavy-hitting games is a must and so is choosing an appropriate time for your conference. According to The Verge's Tom Warren, Microsoft will host their E3 2018 briefing on Sunday, June 10, 2018, at 4 PM EDT. This is an hour earlier than their event for E3 2017 last June.
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