The top end Wacom Cintiq 27" HD Touch is about $2700. It has MUCH lower resolution and a slightly lower color gamut. It's their halo device. Their Corvette. And it just got its world rocked.
The Surface Studio's screen is stunningly amazing. The pixel density and color space are superior to the Cintique. The dimensions are more artist friendly. The pen is still behind Wacom's because it doesn't have tilt sensitivity, but there is less parallax with the Surface Studio pen.
But Microsoft's device comes in at $3000 WITH a PC. That's right. For a mere $300 more than the Cintique, MS is bundling in a PC.
...and that's why it won't usurp Wacom... for now at least.
A big reason that Wacom Cintiques are so popular with artists is that it is a peripheral that can move from PC to PC. With every PC upgrade, the Cintiq (which might be the most expensive computer part) doesn't need to be replaced. The investment pays off because it can be used for many years.
I think there's a good market out there of artists that would be more than willing to shell out $2700 for the Surface Studio monitor. Heck, they may even pay $3000.
They would be less inclined to pay $3000, $2700, or even $2500 for an All-in-One PC.
Don't get me wrong. I expect the Surface Studio to have robust sales. It's more than enough for many 2D atists that won't be pushing their computer to its limits. But 3D, FX, Motion Graphics and Video Compositing artists may often upgrade their PCs. They don't need the beautiful tiny little box for their computer. They need the extra wide tower with a motherboard capable of holding two Xeons. Or 128 GB or RAM. Or full size 8GB graphics cards.
But MS doesn't want to necessarily take on Wacom. Why? Windows.
The Surface Studio exists to promote Windows, and that's why it only comes as an All-in-One. The goal isn't to have people buy these monitors for their Macs. The goal is to win those Mac users over to Windows.
So while I will dream of having a stand-alone Surface Studio monitor, it may not happen until MS feels like they have already succeeded in luring those Mac users and turned them into Windows users.
The Surface Studio's screen is stunningly amazing. The pixel density and color space are superior to the Cintique. The dimensions are more artist friendly. The pen is still behind Wacom's because it doesn't have tilt sensitivity, but there is less parallax with the Surface Studio pen.
But Microsoft's device comes in at $3000 WITH a PC. That's right. For a mere $300 more than the Cintique, MS is bundling in a PC.
...and that's why it won't usurp Wacom... for now at least.
A big reason that Wacom Cintiques are so popular with artists is that it is a peripheral that can move from PC to PC. With every PC upgrade, the Cintiq (which might be the most expensive computer part) doesn't need to be replaced. The investment pays off because it can be used for many years.
I think there's a good market out there of artists that would be more than willing to shell out $2700 for the Surface Studio monitor. Heck, they may even pay $3000.
They would be less inclined to pay $3000, $2700, or even $2500 for an All-in-One PC.
Don't get me wrong. I expect the Surface Studio to have robust sales. It's more than enough for many 2D atists that won't be pushing their computer to its limits. But 3D, FX, Motion Graphics and Video Compositing artists may often upgrade their PCs. They don't need the beautiful tiny little box for their computer. They need the extra wide tower with a motherboard capable of holding two Xeons. Or 128 GB or RAM. Or full size 8GB graphics cards.
But MS doesn't want to necessarily take on Wacom. Why? Windows.
The Surface Studio exists to promote Windows, and that's why it only comes as an All-in-One. The goal isn't to have people buy these monitors for their Macs. The goal is to win those Mac users over to Windows.
So while I will dream of having a stand-alone Surface Studio monitor, it may not happen until MS feels like they have already succeeded in luring those Mac users and turned them into Windows users.
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